Here are the top 3 ways to supercharge your business’ local presence.

These steps can be completed in less than an hour and will pay dividends for the life of your business.

Simply verify and complete a few profiles for your business and watch what happens.

Before we dive in you should have a few images of your business & products, as well as a 200-500 word description of the service and experience your customers can expect.

Claim your business on Google Maps

Via Google My Business

All you have to do is click “Start Now” in the top right on the Google My Business homepage and enter your business’ information.

Google will sniff its index and let you claim your existing profile on Google Maps. If you’re a new biz you’ll have to start from scratch and verify by mailed postcard, (which takes less than a week). Existing businesses can usually verify by phone or email in seconds.

 Next, check your information is correct like business name, phone, & address. Make sure you fill out as many fields as possible like store hours and your website link!

BONUS: Upload those pictures of your biz & products on the “Photos” tab. You can also edit the exact location of your map pin when entering your address. Simply drag the pin to your front door, or where you want the public to go on your property. If you share a building with other business(es), you can drag your pin to your side or corner of the building to give your customers (and Google) a better understanding of exactly where you are.

Claim your profile on Yelp

Via Yelp for Business Owners

Simply search with your business name and city, and then click the “Claim This Business” button next to your business listingIf you’re new to Yelp, click “Add Your Business To Yelp” at the bottom of the search results page.

After logging in with your Yelp Account, you will be able to verify your business listing. Select “Call Me Now” for phone verification, and Yelp will send you an automated call with a 4-digit pin number. Enter the pin in your browser and you’re verified!

Check that your contact info is correct like name, phone number, & address. Try and fill out as many of the description fields, as well as a link to your website and hours. Yelp has a number of unique opportunities to describe your business’ specialties, the history of the business, and even your details on your business experience!

Help prospective customers understand why you’re an authority in your niche, and give them the details and background to make an educated decision. Upload photos that support the experience you describe!

BONUS: Create a FREE Check-In Offer for your customers! Incentivize your customers to “Check-In” on the Yelp App while at your location, and reward their loyalty with a special deal just for them! Offer 10% off their first visit, a free bonus, or a special discounted item… the choice is yours!

Claim your listing on Yellow Pages

Via Business Listing from YP FREE

NOTICE! “Scan My Listings Now” upsells YP’s marketing service. We want to list your business for FREE on YP!

Enter your business name & phone number, and YP will match your info to your listing. If this is a new listing, most of the fields will be blank. Login with your YP account, and verify your listing with the automated call from YP. Update your information, including your website and business description!

You can select up to 4 categories for your business. Select 4 categories for your business. The first category will be your primary, and the other 3 will help your customers and YP understand your business.

YP offers a number of fields and descriptions, try and fill out as many of the attributes as possible. Let your customers know about the amenities offered at your location, your professional accreditations, business associations, products for sale, & other services.

Add your favorite business photos to your listing on the “Photos” page, and add a short title and description about what is in the photo. Instead of a picture of an ‘ice cream cone’, it’s ‘decadent chocolate ice cream served in a giant waffle cone’!

BONUS: Add a FREE coupon to customers that find you online! The YP coupon feature is pretty flexible, letting you completely customize your offer and disclaimers, as well as options to allow redemption by printing a coupon, in the YP App, or online.

Already Have Those Profiles Covered? Congrats!

Here are some BONUS profiles. Pick a couple sites that relate to your biz & set up those profiles!

TripAdvisor: If your business is any sort of destination, you should be getting reviews on TripAdvisor. 

 Thumbtack: If you’re a service-based business, your niche is probably covered on Thumbtack.

MapQuest: Who uses this anymore, really? Actually, a ton of other websites, services, and apps use MapQuest’s location and map data. If you’re a brick-and-mortar store, you need to be on here.

Angie’s List: If your business is in the health, automotive, or construction industries, you’ll want to be on Angie’s List.

Manta: If you’re a business to business organization, corporation, or professional service; you might want to set up a Manta listing. 

WhitePages: BluePages? GreenPages? WhitePages? But seriously, whitepages.com is one of the top 500 most-trafficked websites in the United States. Can’t hurt to get your listing in order.

Automatically Ask Your Customers For A Review Online

Check out Buzzzjet STARS for software that automates the review gathering process from your real customers!

Redirect unhappy customers to a private email form & correct the problem.

Ask for reviews on your website and send your happy customers to leave a review on the profile of your choice.

Entice New Customers With Positive Reviews!

Demonstrate what to expect at your business with 3rd-party reviews from real customers.

The work isn’t over just because the profiles are claimed. Now it’s time to give your customers a reason to share their experience online.

~ Link to your top local profiles in your email signature to boost confidence with new contacts & easily get new reviews.

~ Train your sales staff to share your positive online reputation, and mention your excellent ratings in advertisements and on your website.

~ Prevent negative reviews online by training your staff how to mitigate problems that arise with customers.

Automatically Ask Your Customers For A Review Online

Check out Buzzzjet STARS for software that automates the review gathering process from your real customers!

Redirect unhappy customers to a private email form & correct the problem.

Ask for reviews on your website and send your happy customers to leave a review on the profile of your choice.